We want to positively benefit society around us, not just those who enjoy wearing our clothes. We therefore support organisations that are aligned with our ambition of improving men’s mental health, by donating 10% of all profits to chosen good causes.
Currently these organisations include CALM which fights against the biggest killer of men under 45 years old – suicide. In fact, 75% of all UK suicides are by men. We are in the final stages of choosing the second charity and welcome your input too!
By donating 5% profits to CALM (Charity Reg No: 1110621 / SCO44347), we want to increase much needed funding for men’s mental health and promote positive masculinity so we can openly talk about complex gender situations. As part of this we all need to tackle toxic masculinity and embrace equality, which will greatly benefit us all, men and women alike.
We encourage you to read our Journal for more information.