Premium casual shirting built for the ultimate downtime
We specialise in understated, contemporary, casual shirting for men and support better men’s mental health in partnership with @CALMzone
Our focus is to design and craft luxury grade shirting, paying attention to the details that matter, using the finest cotton and cashmere for the softest shirts you’ve ever worn
By using the finest fabrics and a relaxed slim fit cut, be it a weekend away, date night, dog walk or coffee ritual, you'll be at your most comfortable and relaxed, both physically and mentally
"Discover January 2019's coolest stuff"
Alec I-K featured as one of "the most stylish products and releases this month" by winner of UK's Best Men’s Lifestyle Blog Menswear Style
We looked at how traditional casual shirts were made and then decided to take this in a new direction that makes sense now. Paying particular attention to the collar, cuffs, fit and feel, so that you will find this the most comfortable, softest casual shirt in your wardrobe.
After insightful customer conversations and hours of research and development, we’ve created our first collection of premium shirting.
It has taken two years, two manufacturers, hundreds of fabrics and multiple redesigns to get the fit, feel, collar, cuffs and little details just right.
The result? We have reinvented the casual shirt with a distinctive feel, fit, signature shawl collar and ribbed cuffs. Creating a unique yet understated style with 14 details which differentiate it from the traditional casual shirt.
Discover your new favourite shirt below
What makes us different
By specialising in casual shirting, we get in to every detail imaginable which opens numerous possibilities for a new approach to design and fabrics
We are passionate about improving men's mental health, as well as employing ethical & sustainable practices from source to you
Top Notch Customer Service
With free postage and prepaid returns it couldn't be easier. We even have flexible payment terms including buy now, pay later and spreading the cost over installments.